Kangen Living Waters History

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Enagic is absolutely the best and represents the best ionzed water available, that we know of.

This highly respected company, Enagic Co., Ltd. and the product it makes, Kangen Water™, are on the rise and destined for great things simply because of their philosphy on health and helping others.

Here's A Bit Of History About This Quality Company:

An honorable endorsement from the Japanese Association of Preventive Medicine for Adult Disease [Geriatric Disease Prevention Association] was awarded to Enagic Co., Ltd. in 2002.

This is a very special accomplishment because this non-profit and independent doctors association is known for its long and thorough selection process. This prestigous organization is also the largest and most respected of its kind in Japan. The fact that they issued such an endorsement to Enagic Co., Ltd. is only one reason why they are the very best. Important Note: the Japanese Association of Preventive Medicine for Adult Disease only gives endorsements of this nature to one product or product line to the very best in any given category.

In this specific area, Enagic Co., Ltd. represents the best in the Kangen Water™ industry and in the whole water industry. As a matter of fact, they created the water category with this organization, as they were the first one ever to be selected from the water industry.

Enagic Co., Ltd. has blossomed into the industry leader since it's establishment in June 1974. They spent their first 10 years
working with doctors and hospitals to co-develop and market professional grade machines for hospitals, unlike most of the competitors in this industry now. During the first 10 years, they built a solid foundation for their quality-driven culture. Even though there already were a few similar home units [known as Ionized Alkaline Water Generators] on the market, Enagic Co., Ltd. began to manufacture smaller home units only after the doctors and their patients started asking for top quality home machines so the patients could continue their home treatments. The problem was none of those other home units were a Kangen Water™ grade, and that's what they really wanted in their homes to continue their healing.

Being able to produce Kangen Water™ was not always such an easy task. Years ago, producing a water of this quality required huge tanks of water with incredibly large metal plates for electrolysis. Therefore, producing Kangen Water™ in the past was a very long and hard task and back then a household unit was unheard of.

Regarding the business viewpoint, the sale of these new developed home units meant a whole new business opportunity for Enagic Co., Ltd. with an amazing potential. It also presented two major issues they had to resolve: retaining the quality at an affordable price for the end consumer. The question was whether or not they should compromise on the quality of the water in order to meet the price point that end users would be willing to pay.

They did manage to come up with both technological and business solutions to their satisfaction. So, in 2000 they introduced their first home unit called the LeveLuk DX, and it was true Kangen Water™ generator. The LeveLuk DX immediately became the benchmark of the industry. Remarkably, they were able to keep the price at $3500, a median price for a home-use ionized alkaline water unit for the time.

Incredibly, they were able to package this home unit with an industry-best automatic self-cleaning system, and this was accompanied by an unheard of 5 year full product [bumper to bumper] warranty and a comprehensive maintenance program along the way.

Last but definately not least, by selling directly to consumers Enagic decided to completely bypass the traditional distribution system and they did this by relying on referrals from their existing customers. At the same time, they also started opening multi-functional satellite offices in each of the major cities in Japan, where customers could simply stop in, ask questions and learn about Kangen Water™ and the products.

Enagic Co., Ltd. now dominates this industry in high quality water, number of units sold and market share. Most importantly, Enagic now has over 300,000+ families enjoying the health benefits of using Enagic Co., Ltd. units.
Enagic Co., Ltd. remains a privately owned company with estimated annual sales of over $230 million (as of 2003).
Enagic Co., Ltd. currently has offices (which also function as showrooms and customer support desks) in the following U.S. cities: Los Angeles, Honolulu, New York, Chicago, and more on the way.

About Enagic Co., Ltd.